About the Event:
Most founders and businesses get off the ground based on an original pain point or inspiration that drove their first product, brand creation and even go-to-market approach. But often, as that initial product takes root in the market, these same businesses struggle in deciding what is their best next move, and how to make it, including new product categories, new channels pursuits or new ways to engage with consumers that represent a departure from what ‘has got them there’ to date.
This session will introduce a holistic way of thinking about growth strategy that enables founders and companies to practically and efficiently build on their past success and work, while still harnessing the creativity and excitement around the possibilities of ’new’ and ’next’. It will speak not only to the process of exploration and ideation, but to evaluation and prioritization – the bedrocks of choosing your next move. All within a continuous approach that takes into account the complete set of success drivers while generating objectivity, transparency and alignment for the team.
We invite you to bring your product for an immersive opportunity to receive direct feedback.
About the Presenter:
Glenn Pappalardo has over 20 years of experience in developing winning growth and innovation strategies for companies in the food and beverage industry, including internationally, in both consulting and corporate leadership roles. He has been a member of executive teams at both RXBAR (International, COO) and Kashi (Strategy, International) and led multiple consulting firms specializing in the space (JPG Resources, Integral CPG). In addition, his 15+ years of consulting experience includes time at multinational firms PwC and Deloitte, holding leadership roles in the Consumer Products industry practices of each. Glenn holds an MBA in Management, Marketing and Organizations.
