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Creating Smart Video: Demystifying Video Production & Content Strategy

February 21, 2019 @ 5:00 pm - 6:30 pm | $30

Home / Events / Creating Smart Video: Demystifying Video Production & Content Strategy

According to a recent study, 81% of businesses used video as a marketing tool in 2018. It’s no secret that video content is compelling, but why should your brand make a video? When can you make your own video, and when should you hire a production professional? Join The Hatchery, Skalawag Productions, and Stout Collective for a seminar addressing video strategy and goals, and common ways to make both professional & homemade content work for your brand.

Topics covered will include:

  • Why Video Matters
  • How do you reflect your brand, in a video?
  • Example Brand & Video Campaign
  • Why Strategy & Goals matter for all your content.
  • When to DIY vs hiring a Pro

About the presenter:

Mark Skala is a Hatchery Network Member, and professional video producer based out of Chicago IL, providing video content for clients nationally. Founder & Creative Director of Skalawag Productions, he is the leader of a small creative team that produces engaging video content for clients ranging from non-profits to national culinary events. His background includes a successful freelance career, as well as a 7 year stint as Lead Video Producer for Northwestern University’s Advanced Media Production Studio.  He digs cheap gas station sunglasses, trying new things (but mostly food and drink), home brewing beer, and really good pho.

Skalawag Productions focuses on creating engaging content based around food & beverage, lifestyle, and education. We believe that the video production process doesn’t have to be so painful. Because the best stories, the best interviews, the best moments come from an environment where people are enjoying themselves, being creative, and telling a story.

Matt Tanaka is the founder a creative director at Stout Collective, a marketing and design studio for the food & beverage industry. He lives in Chicago with his wife Laura, son Logan, and Bento, the world’s laziest bulldog.

Stout Collective is a branding, marketing, and design agency for the food & beverage industry. We help passionate businesses define their brands, and then articulate them through marketing strategies, graphic design, branding design, web design, communications strategies and more.


February 21, 2019
5:00 pm - 6:30 pm




The Hatchery Chicago
135 North Kedzie Avenue
Chicago, IL 60612 United States
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