A brand that matters is crisp — crisp enough to startle; is free of jargon; and has a why that rallies sales and allies. We won’t tell you how to do this; you’ll actually start building your brand messaging in this seminar.
During this webinar you’ll learn:
- To create clear messaging
- The right messaging to fit for your brand,
- Most importantly, being jargon-free
About the Presenter:
Melissa Harris, founder and CEO , M.Harris & Co.
Melissa Harris began her career as a journalist, capping 15 years in media as a business columnist for the Chicago Tribune. While earning her MBA from the University of Chicago Booth School of Business, Melissa joined a real estate private equity firm as vice president of marketing.
Facing a mountain of MBA student debt and with a newborn infant, Melissa took the greatest risk of her life: She left the world of private equity to start her own company. Three years later, M. Harris & Co. has become one of the fastest-growing marketing firms in the Midwest. M. Harris & Co. is a marketing and communications firm that helps clients find the right words to describe what they do, how they do it and why they matter. We preach brevity and clarity, because organizations that tell simple, compelling stories win more business.