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Branding Basics: Purpose, Positioning, and Activation

April 13 @ 4:00 pm - 5:00 pm | $10


The Hatchery Chicago – HYBRID
135 North Kedzie Avenue
Chicago ,IL 60612
United States

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A strong brand foundation is the key to growing a successful business. Creating an authentic, relevant, and consistent experience for your customer unlocks their trust– helping you stand out from the competition. In this session, learn how to finetune the brand mission and story, ensuring a clear and distinct positioning that can be activated across your communication touchpoints. 


About the Presenter:

Elizabeth Cohen is a brand strategy and innovation expert and founder of EMC Strategy LLC, a strategic growth consultancy servicing emerging and established companies & brands in the food, beauty, wellness and cannabis industries. She brings 20+ years of experience in a range of marketing leadership roles, driving brand growth and bringing products to market for leading CPG companies (Kraft, PepsiCo, Sara Lee) as well as PE-backed, fast moving beauty brands. With 3 primary areas of focus: Brand Marketing & Growth Strategy, Consumer & Market Insights, and Innovation, Elizabeth’s north star is Connecting the Dots from Insight to Impact ™. She is truly passionate about helping wellness focused, scaling companies seeking next level growth to pursue it thoughtfully and purposefully. 




The Illinois Small Business Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA), the Illinois Department of Commerce & Economic Opportunity, and the Industrial Council of Nearwest Chicago (ICNC). Reasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Please contact the center at (312)421-3941. 


Margaret Doherty

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