Scaling is a top priority for food and beverage entrepreneurs, and distribution relationships can have a significant impact. Allison Ball, Wholesale Consultant and creator of Retail Ready® teaches her 4-step process to connect with wholesale buyers. This class covers cold introductions, communication techniques, pitching tips, and relationship builders.
About the Presenter:
Allison Ball is a former grocery buyer turned Wholesale Consultant. As the founder of Retail Ready®, an online course for CPG brands, she has helped thousands of emerging brands get their products on the retail shelf with behind-the-scenes secrets and giving insight to the thought process of Wholesale Buyers.