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November 2017

SEO Tips for Startup Food & Beverage Businesses

November 9, 2017 @ 12:00 pm - 1:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$20

This discussion-based workshop will go over the importance and benefits of having a well-executed Search Engine Optimization (SEO) program. Entrepreneurs will learn what SEO is, as well as practical tips to implement right away into their digital marketing strategy to drive growth and awareness of their food & beverage brand.  

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Holiday Pop Up Market Series with Read It & Eat!

November 11, 2017 @ 12:00 pm - 3:00 pm
Read It & Eat, 2142 N Halsted St.
Chicago, IL 60614 United States
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Free

Bring your family and friends to Chicago's ultimate food-lover's destination, Read It & Eat. Join us the second Saturday of every month to taste delicious local bites, stock up on holiday gifts and browse through an incredible selection of cookbooks.

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Everything E-commerce- Tips for Building and Maintaining a Strong E-commerce Platform

November 14, 2017 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$40

Online grocery sales are expected to capture 20% of the market by 2025. Set and perfect your online sales strategy. Learn everything you need to know about building a strong e-commerce platform including types of e-commerce, how to protect online transactions, legal and insurance guidelines, and marketing strategies.

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Food Business Regulation Seminar

November 16, 2017 @ 6:00 pm - 7:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$30

Join us for a highly requested workshop that will cover: 1) The Basics of Food Oversight—how they are developed, how they work. This will cover who oversees what—USDA, FDA, State, City—and how to figure out your jurisdiction(s). This section will also cover when someone needs a HACCP plan and who needs Food Safety Manager/Food Handler certificates. You should start thinking about this at the very beginning stage of your food business. 2) Food Regulations & Business Strategy—decisions to make with food regulations…

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Principles of Impactful Packaging Design

November 30, 2017 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$40

Join us for a 2-hour interactive work session focused on unlocking the potential of impactful packaging with Bluedog Design. Attendees will learn the principles of package design, tools for thinking about their brand, and receive 1-on-1 hands-on work sessions to help provoke areas of opportunity. This will include visualizing how your product would compare to competition on a mock shelf set. Companies will walk away with an overview of design thinking, general principles of impactful design, and actionable steps to take…

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December 2017

Power in Pricing: How to Best Price Your Food

December 7, 2017 @ 6:00 pm - 7:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$30

What is your pricing IQ? And what does it mean for you and your business? Pricing is the most often underestimated element of a go-to-market strategy for a product or service. It is the threshold the consumer must cross in order to experience a brand, is hard to raise once it is set, and can make or break the success of a brand and ultimately, the ability to make money. The goal of this class is to improve your pricing IQ;…

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Year-End Finance Best Practices

December 12, 2017 @ 6:00 pm - 7:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$30

The end of the year is critical time for businesses. Just as people use it as an opportunity to self-reflect and set New Year’s resolutions, business owners are wise to do the same. Unfortunately, the intersection of financial jargon, evolving tax requirements, and conflicting priorities cause many business owners to under-invest in finance during this time of year. Paro has developed a comprehensive checklist to close out your 2017 financials and set your business up for a painless tax season.…

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Hatchery Networking—At the Forefront of Food Innovation

December 14, 2017 @ 5:00 pm - 7:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$20

You won't want to miss our final networking event of the year featuring celebrity chef and Hatchery partner, Rick Bayless. Learn from one of Chicago's most prized entrepreneurs and what to expect in 2018. Dive into the entrepreneurial spirit and mingle with fellow food industry professionals. There will also be a mini holiday market starting at 5 pm featuring Hatchery members where you can see, sample, and buy their products. ** This event is sold out. Unfortunately we are unable to…

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January 2018

Pop Up Market Series with Read It & Eat!

January 13 @ 12:00 pm - 3:00 pm
Read It & Eat, 2142 N Halsted St.
Chicago, IL 60614 United States
+ Google Map
Free

Bring your family and friends to Chicago's ultimate food-lover's destination, Read It & Eat. Join us the second Saturday of every month to taste delicious local bites, stock up on gifts, and browse through an incredible selection of cookbooks.

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Amazon Product Photography

January 18 @ 11:00 am - 1:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$30

Great photography is one of the most important aspects of an Amazon listing. Jeff Delacruz of POW Photography has worked with 1000’s of businesses delivering Amazon Ready Images. In this class, Jeff will cover Amazon’s Image Requirements, special unpublished tips for getting the most out of your listing, DIY to hiring a professional, and how to get Lifestyle photographs for you listing. About the Speaker:  Jeff Delacruz Jeff is CEO & co-founders of Products On White Photography. Jeff opened POW…

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