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April 2018

Understanding Clean Label: Marketing, Sourcing and Ingredients

April 18 @ 6:00 pm - 7:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$20

Drawing on deep consumer and manufacturer research, this talk addresses what “clean label” and "simple label" really means for consumers, how the two terms differ, and how we can most effectively market them. Our presenters will also provide some perspective on what is means for an entrepreneur to source these ingredients with several key examples. About the presenters: Evan Hyman has a unique view on the Food and Beverage industry, with over 20 years of experience having worked from the ingredients…

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Laugh Lab: Using Humor Marketing to Grow Your Business

April 24 @ 6:00 pm - 7:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$25

Explore the power of humor + fun as creative marketing tools and learn how to leverage them in your business. Get your hands dirty and your minds open (or the other way around, whatever) and discover how fun and humor are the compelling marketing + messaging tactics that will change everything for your business. Laugh Lab will introduce you to the wild world of humor marketing and teach you effective tactics you can implement immediately in order to get the…

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Hatchery Networking – Larry Levy

April 26 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$15

Learn from one of Chicago's food legends, Larry Levy. Founder of Levy Restaurant Group, Larry pioneered fine dining in stadiums and has built a food empire that has transformed the industry. Discover "The Levy Difference" and his secrets to success at this month's networking event. ** Please note that the fee to attend is subject to increase as the date gets closer and the event nears capacity ** About the Speaker: LAWRENCE F. LEVY Co-Founder and Chairman Emeritus, Levy Restaurants…

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May 2018

Scaling Up Your Food Business: From Formula to Factory

May 1 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$30

When is it the right time to take your food business to the next level? Join us for an informative two-part seminar on scaling up your food business. Hatchery partners Griffith Foods will provide insight from culinary, food science and food regulatory experts. Learn about the critical steps to consider when taking your gold standard recipe into a commercially viable product, including requirements in food safety, regulatory, labeling and shelf life. Next, we'll delve into food manufacturing, equipment and co-packing…

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Trademarks, Trade Secrets & Copyrights: Protecting Special Features in Your Food Business

May 3 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$40

Have you come up with a creative name, slogan, or logo but don’t know how to protect it? Or are you not quite sure what gives a trademark strength? What are trade secrets? How can you use them to make your food business more successful? What steps must you take to protect a trade secret? Are there any aspects of your food business that are protectable by copyright? Cheryl Balough, an intellectual property attorney, will review trademark basics, give you…

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Your Logo’s Great! How’s Your Brand? How to Best Communicate Your Food Brand

May 8 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$40

During this interactive session, you will discover how to fully capitalize on your brand and learn how you can effectively communicate your brand to customers, buyers, and investors by using crafty and affordable methods. Attendees will have a first-hand look at what other companies are doing to achieve branding success in the food space. About the speaker: After years working for large advertising agencies like DraftFCB, Ogilvy & Mather, and Leo Burnett, David Kelbaugh founded Tacklebox in 2012 with the belief that…

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Starting a Food Business

May 15 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$40

Start your food business today! The Hatchery's popular introductory course will help you launch your food & beverage company. Learn all about the food entrepreneurship space including industry trends, required licensing, certification, financing, and branding. Each attendee will receive a business basics checklist to get started on the right track. An experienced business attorney will also be joining to cover the many options for structuring your business entity: limited liability company, corporation, “S” corp, sole proprietorship, and partnership. Which structure…

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Delivering Success: User Experience in Food Tech

May 16 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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FREE!

Technology is changing the way we as customers and businesses interact with our food. Join General Assembly and The Hatchery Chicago for a panel discussion to explore the impact of technology, and the user experience that tech seeks to deliver. From customization and automation to speed and convenience, panelists will outline how they meet consumer demands in this ever changing industry. Home to food tech incubators, a strong food entrepreneurship scene, and many multi-national consumer product goods (CPG) companies it's…

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Winning on Amazon: Strategy, Sales & Optimization

May 23 @ 6:00 pm - 7:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$20

Join us for a comprehensive session on Amazon strategy! Beekeeper Marketing is an experienced and savvy team of online marketing and management professionals with a passion for helping consumables companies succeed in a crowded online marketplace. Products on White Photography will present a brief overview of product photography for the Amazon platform. About the presenters: Beekeeper Marketing Beekeeper has been around since Amazon first started selling consumables online. Over the years, their relationships with Amazon have deepened and their business has grown organically through word of…

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Hatchery Networking – Caue Suplicy of Barnana: Upcycling Success in the Snack Space

May 24 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$15

Hatchery Networking - Caue Suplicy of Barnana: Upcycling Success in the Snack Space Meet one of the most successful innovators in the upcycled food space. Barnana CEO and founder Caue Suplicy joins The Hatchery to provide insights on the company’s unique marketing strategies, stand-out brand, and impactful social mission. Between 2013-2016, Barnana had a compounded annual growth rate of 139%, and continues to grow its presence internationally. Join us for for a discussion on snack innovation with an eye toward closing the…

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