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SEO Tips for Startup Food & Beverage Businesses

November 9 @ 12:00 pm - 1:30 pm


This discussion-based workshop will go over the importance and benefits of having a well-executed Search Engine Optimization (SEO) program. Entrepreneurs will learn what SEO is, as well as practical tips to implement right away into their digital marketing strategy to drive growth and awareness of their food & beverage brand.

About the Speaker:
India Lott has been in the digital space for over 11 years and founded Gray Sole Media in 2016 as a means to help small businesses with their online footprint. Regarded by her colleagues as a ‘Strategic Juggaernaut,’ India has extensive experience working with B2C and B2B brands across several industries including education, technology, insurance, retail, and CPG for both domestic and global clients.

Throughout her career, she has relentlessly worked to provide unbiased, strategic direction, innovative integrated marketing solutions, and comprehensive media plans to her clients. She gained her experience having worked for some of the largest agencies in the world.

Having received her Masters in Business Information Technology, she then taught herself how to code in which she began building websites for clients on the side in addition to working full-time. Eventually, this hobby manifested into a full-time business in which Gray Sole Media was created.

India volunteers her time with schools on Chicago’s south side. In addition, she regularly volunteers at animal shelters, and tutoring young kids and teens. She is an avid sports fan, fitness enthusiast and lover of anything adventurous.

Gray Sole Media is proud of its track record in being a leading Web Development & SEO Company located in Chicago. We put to use our diverse experience from varied industries and create powerful advertising & marketing communicators which in turn generates results. We are proud of our reputation for client service & success for successfully delivered web  and SEO projects. Our approach & execution sets us apart. Designs are woven to please not only the users but the all important Search Engines too. SEO efforts are based on the most up-to-date tactics that will generate results in the midst of the ever changing landscape of algorithms.


November 9
12:00 pm - 1:30 pm




ICNC – First Floor
320 N. Damen Avenue
Chicago, IL 60612 United States
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